Attitude that hinder organizations to develop new products.

1. No one is doing it.

2.We  have never tried it before.

3.We tried it last time and it didn’t worked.

4. It will be not compatible to our business model

5.It will be too expensive

6.We have to change our production facility

7.We have to develop new vendors.

8.We don’t have technical expertise.

9.We can go for it but lead time will be high.

If you are asked to choose between reduction in warranty claims or new product development, In which option would you like to put your efforts? This is quite a hen and egg puzzle but obviously every organization wishes to produce warranty claim free products but we all know warranty claims are bound to happen what so ever one do. As product quality curve (bath tub curve) shows, product is suppose to improve after some time but if that some time is the life of the product then after some threshold time organization should switch to new product rather then putting efforts in warranty claims.